Think about the use
Consider how the item will be handled, presented or carried. Describe the purpose of your printed collateral or packaging before focusing on its appearance.
Describe the format
Share your preferred dimensions, quantities and any existing artwork. If the format is undecided, describe the contents or information it needs to hold.
Look at the materials together
Paper, color and finish affect the impression of the final item. Bring references to the discussion and ask which options suit your brief.
Keep the presentation connected
If printed pieces and packaging are part of the same project, share them as one brief. Note how the pieces will be used together.